Wednesday, February 10, 2010

Buzz Gives The Early Adopters A Woody

Buzz LightyearImage by TDR1 via Flickr

Google: We believe that the social web works best when it works like the rest of the web — many sites linked together by simple open standards. Rather than launching with a one-off API, we see Buzz as a tremendous opportunity to work with the community to create and support open protocols for the next generation of social web apps and websites. To kick things off, Buzz is launching with support for public activity feeds and offers users the option to connect their favorite sites to their Buzz activity feed using open protocols. In the near future we plan to greatly expand the scope of these developer services, and we'd like you to be a part of that process.

I'm a protagonist of the Internet, social networking and new media; I'll argue that the latest startup, service, innovation etc provides value until it becomes surplus to requirements. Google are always unveiling new toys for our digital consumption. The latest offering is Google Buzz (Light-Wave) and there is the expected clamour as everyone provides their opinion and details how the service can be improved! I rate the service as Google have applied the Friendfeed blueprint and released it to infinity and beyond the mainstream! Are mainstream users ready for a product like Buzz? Probably not but innovation shouldn't have boundaries, I respect Google for releasing this product into the wild and not an opt-in feature within Labs. Google Buzz is a social networking and messaging tool designed to integrate into the company's web-based email program, Gmail. Users can share links, photos, videos, status messages and comments organized in "conversations" and visible in the user's inbox. To prevent being overwhelmed I applied a filter to remove the buzz notifications from my inbox which works. Some users are complaining about privacy but as Mark Zuckerberg stated recently 'The Age of Privacy is Over' so anyone upset should buzz off!

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