Monday, May 25, 2009

What's Twitter Doing?

The Sega Pirate, a popular marketing icon for ...Image via Wikipedia

This post is to basically acknowledge a developing story that Twitter is apparently entertaining the concept of launching a TV series. The popular social-networking service stated Monday that it has teamed with Reveille productions and Brillstein Entertainment Partners to develop a series based on the site -
Project was announced with few details Monday by Reveille and Brillstein Entertainment. Series concept was created by novelist/screenwriter Amy Ephron, who will exec produce with Kevin Foxe and Steve Latham, Reveille's Mark Koops and Howard T. Owens, Brillstein's Jon Liebman and Lee Kernis. ~ Cynthia Littleton
San Francisco-based Twitter, which recently passed 32 million [estimate] global unique visitors in April, 2009 definitely has potential with it's growing audience. Potential doesn't necessarily lead to a successful end product, especially as this is going to be a “competitive TV series” which will “harness Twitter to put players on the trail of celebrities.” This 'trail of celebrities' concerns me slightly, is TwitterTV going to be an online Through The Keyhole? Are the development team spreading the service too thinly across different mediums to maximise exposure? Tune in next week for another addition of...

Update: Twitter Not Making A TV Show

Co founder of Twitter Biz Stone acknowledges that 'Twitter's open approach might have the power to transform television—the dominant communications receiver worldwide.' He also clarifies the companies position -
Just to be clear, Twitter is not making a television show. Some Hollywood folks are developing something that leverages Twitter and they are extremely enthusiastic as evidenced by all the media hubbub yesterday and today. We have little to do with their efforts but we wish them success. [Source]

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