Friday, July 24, 2009

Location, Location, Where Am I Again?!

Google Latitude tracking where you are, on a b...Image by playerx via Flickr

Google announced this week that its location based social network Latitude was available on the iPhone. I have been interested in this since it was first announced so was eager to check out the functionality through the handset.

To try Google Latitude, type into your iPhone's browser. You can also add a bookmark to the home screen by opening Latitude in Safari and tapping the + icon > Add to Home Screen > Add. Google worked closely with Apple to bring Latitude to the iPhone, although they developed a Latitude application Apple requested they release Latitude as a web application in order to avoid confusion with Maps on the iPhone.

My initial impressions mirror Marshall Kirkpatrick from ReadWriteWeb who states that It's Terrible, Try Brightkite. Yesterday I enjoyed an evening in Brick Lane, I wanted to share my location with friends but due to limitations of the web app I opted to update using Brightkite. Through the Brightkite app I was able to upload a photo, short status update and provide details of my exact location. Another example is that we were trying to locate a suitable restaurant but there's no history, context or relevance through the web app. The aim was to release a Latitude application so it's hard to be critical on Google, hopefully we will see improvements to the service although there's a lot to be done to rival Brightkite!

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