Thursday, September 10, 2009

Facebook Lite And @Mentions Introduced

Facebok LiteImage by boogah via Flickr

Facebook introduced new features this week, Facebook Lite was officially made available after being discovered last month. The social network has returned to what first tempted me from MySpace. No Bells and Whistles, Vampires, Farmville or whatever the latest application.

The site used to be about socialising with friends, photos and catching up on gossip. As it entered the mainstream space though it evolved to introduce more features to engage and keep us locked into the social network. I prefer the new interface because the signal-to-noise ratio is definitely pro-signal now with the concentration being 0n the content. Many sources are comparing Facebook Lite to Twitter although the introduction of 'tagging' must concern the microblogging service more.

Tagging is the ability to tag friends in status updates and other messages from the publisher, similar to how Twitter operates with the @mentions. As you type the name of what you would like to reference, a drop-down menu will appear that allows you to choose from your list of friends and other connections, including groups, events, applications and Pages -
Friends you tag in your status updates will receive a notification and a Wall post linking them to your post. They also will have the option to remove tags of themselves from your posts. We hope that tagging your status updates and others posts from the Publisher will enable you to share in a more meaningful and engaging way, and connect with even more people. ~ Facebook
I have wrote many times about Facebook implementing popular features from other services and social networks. The introduction of tagging changes the game, bringing an entirely new referencing tool into the Facebook platform. What do you think of the feature, does this really make Twitter redundant?!

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