Tuesday, October 07, 2008

Microsoft Live Search integrated with Facebook!

Image representing Facebook as depicted in Cru...Image via CrunchBaseToday Facebook added Microsoft Live Search to our search experience which was inevitably considering Microsoft invested $240 million last year. According to the development team by integrating web search into Facebook, you can increase the information available to share with your friends, family and coworkers on the site. Then they go on to state along that with your search results, you may also begin to see ads for products, services or other things that are relevant to your query. Ah, so that is the reason really to sell me more products. I see this as only the beginning of what Live Search can potentially provide, a social suggestive search engine to an extent. As Justin Smith at Inside Facebook states;

Facebook’s launch of Microsoft Live Search integration marks a new phase of the company’s increasing battle with Google. As the Facebook Platform vs OpenSocial and Facebook Connect vs Google Friend Connect platform wars evolve, so now a new battlefront is forming around search. In the very least, the Facebook integration should boost Live Search’s query volume and share of searches over time - and provide a nice boost to Facebook’s bottom line.

I also noted earlier that Microsoft are getting advertising exposure on the site, I came across an ad where by hovering the cursor over the thumbnail would play a short clip. It worked well and it's one of the larger advertising placements I have seen on the site but it wasn't too intrusive. One other aspect to know is that the News Feed now seems to be importing blog posts that are submitted. Not noticed this before but an entry from this site appeared in my partners feed earlier and I also had several imported notes visible as well from friends!

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